I know that it’s tempting to stop once you have finished planning the look and feel of your website.
After all this is the glamorous part and it’s easy to see the changes which make it feel very real to you. Everyone wants a website that looks and feels amazing but not all websites are the same “under the hood”. Having said that many people are intimidated by the thought of code and those strange but familiar letters S-E-O. Because of this a site with properly written code and well crafted SEO or “search engine optimization” may seem like a step you can just skip, particularly since there will be little to actually “see” and therefore it may seem like it’s not changing very much. However, SEO and valid code are vitally important so don’t be tempted to quit the race too early. Why does it matter? It matters because proper SEO and valid code will get the attention of “organic traffic” from search engines which means it will get people to visit your website without paying for the privilege of the visit. Since many of your competitors are paying Google up to $50 just for a single visit to their website, particularly for high demand keywords like insurance or loans for example, it is easy to see how much free traffic can save you in the long run.
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